Articles by: Lucas Irwin, MBA, NASM-PES

The Low Fat Diet Myth

The Low Fat Diet Myth

In short, the previously promised benefits of a low –fat diet have been exhaustively disproven, time and time again.  Studies have shown that it does not cause significant weight-loss over an extended period of time and it has no notable effect on cancer or heart disease. So where did this […]

The Non-linear Nature of Fitness

The Non-linear Nature of Fitness

I want to share something with you about fitness that can eliminate a great deal of unnecessary frustration.  Far too often, people carry the false assumption that progress is perfectly linear and reaching their goals will follow a perfectly predictable pattern.  Simply knowing that this is not the norm can […]

Industrial Garbage: Unfortunate Trends in The Fitness Industry (Part 1)

Industrial Garbage: Unfortunate Trends in The Fitness Industry (Part 1)

I should preface this article series by proudly stating that: 1. I believe the fitness industry as a whole is the best for-profit industry to be a part of and 2. This is all my opinion. This series is not by any means a knock on the industry, it is […]

What Wall Street Can Teach Us About Fitness

What Wall Street Can Teach Us About Fitness

Have you ever been fascinated about the parallels between the stock market and the world of fitness? I didn’t think so. Truth be told, it is a rather odd and seemingly pointless comparison to illustrate. With that being said, let me explain the rather simple reason for me continuing down […]