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Steelhouse Fitness in the Miami Herald

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Boutique gyms cater to battle of the bulge

A new breed of niche health centers is creating a community of aficionados while low-cost fitness clubs and personal training are also making inroads.

At Steelhouse Fitness Miami, workouts come with guidance from a personal trainer and a dietician, said chief executive Lucas Irwin, a former NCAA college football player who started the company six years ago.

For some exercisers, personalized work outs are key. According to IHRSA, 19 percent of health club members use a personal trainer, representing an all-time high.

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